Purely a piece of art. The sort of item one only comes across in a small independent store and often unique. This fantastic piece of work by Hello Geronimo takes the map and makes something bespoke by making a collage of badges. Of course, anyone could do this but as with most art…not everyone does. Someone does. And what makes this work just that little bit more nuanced and interesting is the attention to detail. While the badges may appear to be a random collection, they are very carefully placed even though each piece is made to order and will be different.
In this example, for instance, there’s a life guard badge for Cornish beaches, a curry badge for Birmingham (the curry capital of England) and the inevitable shamrock, Guinness and wet weather symbology for parts of Ireland…and yes, the Guinness badge is located on Dublin. Take a look at a different map and we see a London Underground map in London, a Beatles badge in Liverpool and an “I caught crabs in Cromer”.Simple idea. Elegant and considered execution. Wonderful piece of map art.