MapCarte 25/365: In Flight by Kiln, 2014

MapCarte25_kiln

Click image to view the online web map

The first map of 2014 to be added to MapCarte is an impressive effort by Kiln, who have designed a multimedia app that celebrates 100 years of aviation history. Designed for The Guardian, the app shows how a story can be told through expertly integrating pictures, audio, commentary and animation with the map as a central character. The map holds the story together, providing a focal point that the story returns to at different points. The map itself is simple in design and allows you to explore historic flight data as well as real time patterns.

The background map is tastefully presented and the animated flight lines work well (with a nod to a number of other web maps that illustrate flow). The pace of the presentation is crucial and allows people an immersive experience. Controls are obvious and support, rather than interfere, with its use. Functionally, the app gives the user variation and holds the attention well. The commentary means that the map is supported by a story we can follow.